Work

Edit and assign SEO-driven news relating to beauty, fashion, entertainment and e-commerce
Write daily news, as well as original articles that include beauty reviews, fashion trends and affiliated e-commerce roundups
Work with publicists and brands to secure exclusive beauty and style content for both the site and social media accounts
Create original videos for the E! Style Collective Instagram to accompany articles, in which many have reached more than 300K+ views
Work in a fast-paced environment, covering breaking news, live events and awards season
Previously worked as a News Writer from Jan. 2019 to June 2019–and was promoted to my current editor role

Managed beauty and fashion content, as well as assigned and edited stories to 7+ freelance writers
Wrote SEO-driven news and original articles such as reviews, celebrity interviews and e-commerce roundups
Worked with publicists and brands to secure exclusive content
Assisted in launching and producing HelloGiggles’ first-ever Beauty Crush Awards and Readers’ Choice Awards
Helped increase the site’s affiliate revenue through e-commerce articles
Previously worked as an Associate Beauty Editor from Nov. 2016 to Jan. 2018

Served as on-camera talent for The Pretty, as well as assisted in producing and pitching videos, which included two sponsorships and amassed over 300 million views when it launched in June 2017
Built relationships with brands to partner with The Pretty, including L’Oréal, Olay, Maybelline and others

Wrote and reported on a variety of Latinx topics relating to entertainment, beauty, and fashion

People en Español, InStyle, Health, Yahoo!, NBC, Complex, and many others

To see a full list of my work experience, visit my LinkedIn: https://www.linkedin.com/in/alyssamorin 