Work

Editor at E! News

  • Edit and assign SEO-driven news relating to beauty, fashion, entertainment and e-commerce
  • Write daily news, as well as original articles that include beauty reviews, fashion trends and affiliated e-commerce roundups
  • Work with publicists and brands to secure exclusive beauty and style content for both the site and social media accounts
  • Create original videos for the E! Style Collective Instagram to accompany articles, in which many have reached more than 300K+ views
  • Work in a fast-paced environment, covering breaking news, live events and awards season
  • Previously worked as a News Writer from Jan. 2019 to June 2019–and was promoted to my current editor role

Beauty Editor at HelloGiggles

  • Managed beauty and fashion content, as well as assigned and edited stories to 7+ freelance writers
  • Wrote SEO-driven news and original articles such as reviews, celebrity interviews and e-commerce roundups
  • Worked with publicists and brands to secure exclusive content
  • Assisted in launching and producing HelloGiggles’ first-ever Beauty Crush Awards and Readers’ Choice Awards
  • Helped increase the site’s affiliate revenue through e-commerce articles
  • Previously worked as an Associate Beauty Editor from Nov. 2016 to Jan. 2018

On-Camera Talent for The Pretty Video

  • Served as on-camera talent for The Pretty, as well as assisted in producing and pitching videos, which included two sponsorships and amassed over 300 million views when it launched in June 2017
  • Built relationships with brands to partner with The Pretty, including L’Oréal, Olay, Maybelline and others

Freelance Writer at Fierce by We Are Mitu

  • Wrote and reported on a variety of Latinx topics relating to entertainment, beauty, and fashion

Freelance Writer Martha Stewart Weddings

  • Wrote and reported on a variety of topics relating to beauty and fashion

My work has also been published on:

  • People en Español, InStyle, Health, Yahoo!, NBC, Complex, and many others

To see a full list of my work experience, visit my LinkedIn: https://www.linkedin.com/in/alyssamorin 

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