Lifestyle Editor at E! News

  • Overseeing and leading all lifestyle news for E! Insider, a new vertical that launched in August 2022
  • Manage content calendar, as well as track analytics to optimize SEO
  • Write daily lifestyle news, in addition to long-form features that include product reviews, beauty deep dives, fashion roundups and celebrity and influencer interviews
  • Collaborate with the commerce and news team to maximize revenue, page views and rankings on Google
  • Lead fashion and beauty initiatives, as well as create content plans for Fashion Month and the Met Gala
  • Work closely with publicists to secure exclusive beauty and style content for both E! Insider and E! Insider Shop
  • Create original videos for the E! Insider Instagram to accompany articles, in which many have reached more than 300K+ views
  • Effective at working in a fast-paced environment, covering breaking news, live events and awards shows
  • Previously worked as a Weekend Editor and News Writer before being promoted to my current role

Beauty Editor at HelloGiggles

  • Managed beauty and fashion content, as well as assigned and edited stories to 7+ freelance writers
  • Wrote SEO-driven news and original articles such as reviews, celebrity interviews and e-commerce roundups
  • Worked with publicists and brands to secure exclusive content
  • Assisted in launching and producing HelloGiggles’ first-ever Beauty Crush Awards and Readers’ Choice Awards
  • Helped increase the site’s affiliate revenue through e-commerce articles
  • Previously worked as an Associate Beauty Editor from Nov. 2016 to Jan. 2018

On-Camera Talent for The Pretty Video

  • Served as on-camera talent for The Pretty, as well as assisted in producing and pitching videos, which included two sponsorships and amassed over 300 million views when it launched in June 2017
  • Built relationships with brands to partner with The Pretty, including L’Oréal, Olay, Maybelline and others

Freelance Writer at Fierce by We Are Mitu

  • Wrote and reported on a variety of Latinx topics relating to entertainment, beauty, and fashion

Freelance Writer Martha Stewart Weddings

  • Wrote and reported on a variety of topics relating to beauty and fashion

My work has also been published on:

  • People en Español, InStyle, Health, Yahoo!, NBC, Complex, and many others

To see a full list of my work experience, visit my LinkedIn:

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