
Lifestyle Editor at E! News
- Overseeing and leading all lifestyle news for E! Insider, a new vertical that launched in August 2022
- Manage content calendar, as well as track analytics to optimize SEO
- Write daily lifestyle news, in addition to long-form features that include product reviews, beauty deep dives, fashion roundups and celebrity and influencer interviews
- Collaborate with the commerce and news team to maximize revenue, page views and rankings on Google
- Lead fashion and beauty initiatives, as well as create content plans for Fashion Month and the Met Gala
- Work closely with publicists to secure exclusive beauty and style content for both E! Insider and E! Insider Shop
- Create original videos for the E! Insider Instagram to accompany articles, in which many have reached more than 300K+ views
- Effective at working in a fast-paced environment, covering breaking news, live events and awards shows
- Previously worked as a Weekend Editor and News Writer before being promoted to my current role
Beauty Editor at HelloGiggles
- Managed beauty and fashion content, as well as assigned and edited stories to 7+ freelance writers
- Wrote SEO-driven news and original articles such as reviews, celebrity interviews and e-commerce roundups
- Worked with publicists and brands to secure exclusive content
- Assisted in launching and producing HelloGiggles’ first-ever Beauty Crush Awards and Readers’ Choice Awards
- Helped increase the site’s affiliate revenue through e-commerce articles
- Previously worked as an Associate Beauty Editor from Nov. 2016 to Jan. 2018
On-Camera Talent for The Pretty Video
- Served as on-camera talent for The Pretty, as well as assisted in producing and pitching videos, which included two sponsorships and amassed over 300 million views when it launched in June 2017
- Built relationships with brands to partner with The Pretty, including L’Oréal, Olay, Maybelline and others
Freelance Writer at Fierce by We Are Mitu
- Wrote and reported on a variety of Latinx topics relating to entertainment, beauty, and fashion
Freelance Writer Martha Stewart Weddings
- Wrote and reported on a variety of topics relating to beauty and fashion
My work has also been published on:
- People en Español, InStyle, Health, Yahoo!, NBC, Complex, and many others
To see a full list of my work experience, visit my LinkedIn: https://www.linkedin.com/in/alyssamorin