
Editor at E! News
- Edit and assign SEO-driven news relating to beauty, fashion, entertainment and e-commerce
- Write daily news, as well as original articles that include beauty reviews, fashion trends and affiliated e-commerce roundups
- Work with publicists and brands to secure exclusive beauty and style content for both the site and social media accounts
- Create original videos for the E! Style Collective Instagram to accompany articles, in which many have reached more than 300K+ views
- Work in a fast-paced environment, covering breaking news, live events and awards season
- Previously worked as a News Writer from Jan. 2019 to June 2019–and was promoted to my current editor role
Beauty Editor at HelloGiggles
- Managed beauty and fashion content, as well as assigned and edited stories to 7+ freelance writers
- Wrote SEO-driven news and original articles such as reviews, celebrity interviews and e-commerce roundups
- Worked with publicists and brands to secure exclusive content
- Assisted in launching and producing HelloGiggles’ first-ever Beauty Crush Awards and Readers’ Choice Awards
- Helped increase the site’s affiliate revenue through e-commerce articles
- Previously worked as an Associate Beauty Editor from Nov. 2016 to Jan. 2018
On-Camera Talent for The Pretty Video
- Served as on-camera talent for The Pretty, as well as assisted in producing and pitching videos, which included two sponsorships and amassed over 300 million views when it launched in June 2017
- Built relationships with brands to partner with The Pretty, including L’Oréal, Olay, Maybelline and others
Freelance Writer at Fierce by We Are Mitu
- Wrote and reported on a variety of Latinx topics relating to entertainment, beauty, and fashion
Freelance Writer Martha Stewart Weddings
- Wrote and reported on a variety of topics relating to beauty and fashion
My work has also been published on:
- People en Español, InStyle, Health, Yahoo!, NBC, Complex, and many others
To see a full list of my work experience, visit my LinkedIn: https://www.linkedin.com/in/alyssamorin