Work

Overseeing and leading all lifestyle news for E! Insider, a new vertical that launched in August 2022
Manage content calendar, as well as track analytics to optimize SEO
Write daily lifestyle news, in addition to long-form features that include product reviews, beauty deep dives, fashion roundups and celebrity and influencer interviews
Collaborate with the commerce and news team to maximize revenue, page views and rankings on Google
Lead fashion and beauty initiatives, as well as create content plans for Fashion Month and the Met Gala
Work closely with publicists to secure exclusive beauty and style content for both E! Insider and E! Insider Shop
Create original videos for the E! Insider Instagram to accompany articles, in which many have reached more than 300K+ views
Effective at working in a fast-paced environment, covering breaking news, live events and awards shows
Previously worked as a Weekend Editor and News Writer before being promoted to my current role

Managed beauty and fashion content, as well as assigned and edited stories to 7+ freelance writers
Wrote SEO-driven news and original articles such as reviews, celebrity interviews and e-commerce roundups
Worked with publicists and brands to secure exclusive content
Assisted in launching and producing HelloGiggles’ first-ever Beauty Crush Awards and Readers’ Choice Awards
Helped increase the site’s affiliate revenue through e-commerce articles
Previously worked as an Associate Beauty Editor from Nov. 2016 to Jan. 2018

Served as on-camera talent for The Pretty, as well as assisted in producing and pitching videos, which included two sponsorships and amassed over 300 million views when it launched in June 2017
Built relationships with brands to partner with The Pretty, including L’Oréal, Olay, Maybelline and others

Wrote and reported on a variety of Latinx topics relating to entertainment, beauty, and fashion

People en Español, InStyle, Health, Yahoo!, NBC, Complex, and many others

To see a full list of my work experience, visit my LinkedIn: https://www.linkedin.com/in/alyssamorin